Privacy Policy

Last updated: August 2026

Introduction

This Privacy Policy explains how true-reed collects, uses, stores, and protects personal information provided through our website and services. We are committed to protecting your privacy and handling your data responsibly.

Information We Collect

Information You Provide Directly

We collect information that you voluntarily provide when using our services, including:

• Name and contact details when submitting inquiries
• Email address for communication purposes
• Travel preferences and requirements shared during consultation
• Booking details including dates, destinations, and group size
• Payment information processed through secure third-party payment processors

Information Collected Automatically

When you visit our website, certain information is collected automatically:

• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• IP address for security and analytics purposes

How We Use Your Information

We use collected information for the following purposes:

• Processing and responding to your travel inquiries
• Coordinating bookings and providing requested services
• Communicating important updates about your travel arrangements
• Improving our website functionality and user experience
• Analyzing service usage to enhance our offerings
• Complying with legal obligations and preventing fraud

Legal Basis for Processing

We process personal data based on:

• Contractual necessity: Processing required to fulfill our service obligations to you
• Legitimate interests: Improving services, preventing fraud, and maintaining business operations
• Consent: Where you have explicitly agreed to specific processing activities
• Legal compliance: Meeting regulatory and legal requirements

Data Sharing and Disclosure

We do not sell personal information to third parties. We may share information with:

• Service providers: Accommodation partners, transportation providers, and local guides necessary for delivering your travel experience
• Payment processors: Secure third-party services that handle financial transactions
• Legal authorities: When required by law or to protect our legal rights

All third parties with whom we share data are contractually obligated to protect your information and use it only for specified purposes.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:

• Inquiry data: Retained for 12 months from last contact
• Booking data: Retained for 7 years for accounting and legal compliance
• Marketing communications: Retained until you opt out or withdraw consent

Your Rights

Under applicable data protection laws, you have the following rights:

• Access: Request copies of your personal data
• Correction: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your data under certain circumstances
• Restriction: Request limitation on how we process your data
• Portability: Receive your data in a structured, commonly used format
• Objection: Object to processing based on legitimate interests
• Withdrawal of consent: Withdraw previously given consent at any time

To exercise these rights, contact us at [email protected]. We will respond within 30 days.

Cookies and Tracking Technologies

Our website uses cookies to enhance user experience and analyze site usage. For detailed information about our cookie practices, please review our Cookies Policy.

Security Measures

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls limiting data access to authorized personnel
• Staff training on data protection practices

While we strive to protect your information, no method of transmission over the internet is completely secure. We cannot guarantee absolute security.

International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be indicated by a revised "Last updated" date. We encourage you to review this policy regularly.

Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices, contact:

true-reed
47 George Street
Edinburgh EH2 2HT
United Kingdom
Email: [email protected]

Supervisory Authority

If you believe we have not addressed your concerns appropriately, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.